DATING SITE BUSINESS PLAN SAMPLE

Business Overview
Executive Summary
Compared to the late ’90s and early 2000s, online dating has, over time, become less of a taboo and more of a given as digital natives come of age. With many perks and benefits, the dating app market has grown in revenue and market size over the years, giving industry operators’ substantial market share. However, the major issue in the market has been in the area of transparency – most dating app users portray who they are not, misleading other users emotionally, financially, etc. This is fast becoming a dangerous and negative trend in the online dating space, a market need that needs to be catered to extensively.
X LLC is a startup online dating platform built on the foundational principles of quality and value. We are a customer-oriented business under the expert leadership and guidance of open-minded and farsighted individuals. Our commitment, dedication, and sheer willingness to succeed are amongst many variables that will guarantee our success as an online-based business brand.
Our business model is generally structured as a dating app, but with a unique approach and business strategy. Our biggest difference between us and others in the market will be our goal of providing a more honest experience. We will have basic verification options, such as linking Facebook/Instagram/Twitter accounts to their account on our app. The inception of our business model stems from the fact that there is a large user base that truly wants to meet real people, but lack of transparency and dishonesty has become the order of the day. This group has been overlooked by some of the large companies, and we want to position our app to cater to these people.
We will pride ourselves on delivering quality work and unparalleled support. We will think and operate authentically, act boldly, and communicate openly. At X LLC, we will foster individuality and collaboration in both practice and process. We will pride ourselves in providing users with a transparent and seamless experience.
To maintain optimal standards at all times, we will put together a team of highly experienced and qualified staff members, as this will go a long way in determining the success of our business. Our staff will have the necessary skills-sets and knowledge to operate in the market and have a clear understanding of our goals. We will bring together imaginative minds. We shall encourage new ideas, and an open-minded work environment to unleash the creativity of every member of our team. To maximize staff productivity, a social and fun-filled environment will be established in and around the company at all times.
At X LLC, user satisfaction is one of our top priorities, as this will go a long way in determining our success. One of the strategies we will adopt to keep our users satisfied is through a seamless well-structured communication platform. Our communication services will be centered to bring our users closer. It will be structured to receive inquiries, complaints, and suggestions, which will be handled immediately and diligently.
Sales forecasts indicate that X LLC has the potential to achieve a substantial and significant amount of over $5,000,000 in the first year of business operations as revenue and grow as fast as possible. We also propose to achieve sterling sales for subsequent years, respectively. Net profit will correspondingly be impressive.
Our Mission
We believe that whether it’s for an evening or a lifetime, people are better together. Our mission is to provide an environment that encourages honesty, limits deception and helps people, that may never have met, to have a fun and rewarding encounter. We will achieve this by creating an environment that empowers users with a multi-layered verification process and a community reporting program that will help guide our community towards the positive experience that they not only want but deserve.
Vision Statement
Our vision at X LLC is to establish a strong and domineering presence in the dating apps market. We aim to become one of the leading dating apps in the US and, subsequently, globally, in just a few years of operation. We are team of expert business plan writers with huge experience in the business planning industry . Click on this link and get in touch with us so that we can discuss the details of your business plan.

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